Selected work
Case studies as decision records.
A selection of product work told through the problem, the decisions, the people involved, and what changed.
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Rebuilding a Call Center During Lockdown Leading the redesign of a regulated remote call-center system that helped thousands of agents keep working during lockdown. Outcome · The app shipped within weeks, supported thousands of agents working remotely, and parts of the operating model remained after lockdown. -
From 65 Days to 20 Minutes Rebuilding Zeni AI's customer activation from a slow assisted process into a self-serve product experience for qualifying customers. Outcome · Eligible customers could reach dashboard access in around 20 minutes, creating a self-serve channel that did not exist before. -
Order.law Founding and designing an AI legal research and case-management product for Indian law firms, from strategy and UX to distribution and monetization. Outcome · 1.13M+ search impressions, 24.6K clicks, 28K users, first paying law firm by May 2025, and paid adoption from large firms managing 900+ active cases. - Month-end Insights Email Automating a high-pressure monthly FinOps workflow by turning a 10–40 hour email preparation process into a 30-second assisted workflow. Outcome · Reduced month-end email preparation to around 30 seconds before custom requests, freeing the team to focus on higher-value financial work.
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ZEDEDA Designing an enterprise edge-device dashboard that helped teams onboard, monitor, and recover devices without command-line expertise. Outcome · Created a more approachable enterprise experience while preserving the flexibility needed for complex edge-computing deployments and future co-branding needs. -
Freebird Club Redesigning a social travel platform for people over 50, with a focus on trust, accessibility, mobile use, and human connection. Outcome · Improved the mobile experience, challenged incorrect age-related assumptions, and created a clearer path for hosts and guests to build trust before booking. -
Dio Designing a home-improvement community app around projects, services, and shared tools, then learning where product-market fit and network effects broke down. Outcome · The app launched to stores and validated parts of the concept with small groups, but struggled with user acquisition and network effects, creating a clear product-market-fit lesson. -
VitalSource Redesigning a digital textbook platform through stakeholder workshops, modular design, student affordability features, and faculty tools. Outcome · Created a redesign direction that balanced business constraints with affordability, accessibility, search continuity, and faculty-student workflows.