Rebuilding a Call Center During Lockdown
2020 – 2021Leading the redesign of a regulated remote call-center system that helped thousands of agents keep working during lockdown.
case studies.
Product design case studies across fintech, SaaS, AI, legal technology, and enterprise platforms.
From 65 Days to 20 Minutes
2022 – 2024Rebuilding Zeni AI's customer activation from a slow assisted process into a self-serve product experience for qualifying customers.
Order.law
2024-PresentFounding and designing an AI legal research and case-management product for Indian law firms, from strategy and UX to distribution and monetization.
Month-end Insights Email
2022 – 2024Automating a high-pressure monthly FinOps workflow by turning a 10–40 hour email preparation process into a 30-second assisted workflow.
ZEDEDA
2018 – 2019Designing an enterprise edge-device dashboard that helped teams onboard, monitor, and recover devices without command-line expertise.
Freebird Club
2019 – 2020Redesigning a social travel platform for people over 50, with a focus on trust, accessibility, mobile use, and human connection.
Dio
2016 – 2018Designing a home-improvement community app around projects, services, and shared tools, then learning where product-market fit and network effects broke down.
VitalSource
2016 – 2017Redesigning a digital textbook platform through stakeholder workshops, modular design, student affordability features, and faculty tools.