Hi, I'm Yashodhan Deshmukh.
A Product Design Leader with 14+ years of experience driving product design across fintech, legal tech, and complex data platforms.
My work focuses on bringing clarity to systems that are inherently complex, enabling users to make better decisions while aligning product, business, and engineering goals. I've led design initiatives across multiple products, shaping strategy, improving user experience, and delivering scalable solutions.
I'm currently building Order, a legal tech platform aimed at making legal information easier to understand and more accessible.
Experience.
- Oct 2024 – Present
Founder & Lead Product Designer
Order.law
- Founded and led product design for an AI-powered legal research platform owning product vision, UX strategy, design system, and front-end development end-to-end in a two-person founding team.
- Drove organic growth through SEO-led product strategy, generating 1.13M search impressions, 24.6K clicks, and 28K users; converted 3 law firms into 25+ paid subscribers.
- Jun 2022 – Aug 2024
Lead Product Designer
Zeni AI
- Built and led a design team of 8 from the ground up personally hiring most designers, defining team structure, and establishing design rituals, critique culture, and career growth frameworks.
- Redesigned the client onboarding flow from a 65-day manual process to a 20-minute self-serve experience enabling same-day billing from day one and eliminating weeks of pre-revenue free work across all clients.
- Designed a transaction reconciliation engine that saved clients 110+ hours in its first month of rollout directly translating saved time into measurable revenue recovery for the business.
- Built the company's design system from 0 to 1; presented design vision and product strategy directly to founders and C-suite, positioning design as a core driver of business decisions.
- Jan 2021 – May 2022
Lead Product Designer
Bajaj Finserv
- Hired and led a design team of 5+ designers; defined design processes, quality standards, and UX frameworks adopted across 5+ digital lending product lines.
- Conducted a comprehensive UX audit of rural lending journeys identifying and resolving 200+ bugs across all edge cases resulting in a double-digit percentage increase in rural personal loan distribution.
- Presented design strategy and product vision in C-suite product strategy sessions, directly influencing roadmap decisions across consumer durables, rural term loans, gold loans, and B2B/B2C platforms.
- Championed innovation initiatives exploring AI, AR, and blockchain capabilities recognised with the Heroes Award for building product capabilities across multiple digital assets.
- Jan 2018 – Jan 2021
Senior UX Designer
Globant
- Progressed from Senior UX Designer to owning end-to-end design delivery for large-scale enterprise projects acting as design lead and client-facing design authority for global clients.
- Facilitated design workshops, story mapping, and stakeholder alignment sessions; developed IA, user flows, wireframes, and prototypes across complex enterprise product workstreams.
- Awarded 'Excellence in Work' for independently delivering two large-scale enterprise projects simultaneously demonstrating leadership, ownership, and delivery under pressure.
- Aug 2012 – Jan 2018
Senior Associate Designer
Synechron Technologies
- Grew from individual contributor to owning full product design workstreams independently leading research, IA, wireframing, prototyping, and design documentation end-to-end for financial and enterprise clients.
- Awarded the Spot Award for five consecutive years recognising consistent excellence, initiative, and growing ownership across UX design and product delivery.
Education.
- 2019 – 2021
MA in Design
University of Pune
- 2013 – 2017
BA in Fine Arts
University of Pune
- 2009 – 2010
Diploma in Web Design
EDIT Institute
Awards.
-
Excellence in Work
Globant
Delivered two large-scale enterprise projects within the same month.
-
Heroes Award
Bajaj Finserv
Recognised for product capability building and innovation leadership across digital assets.
-
Spot Award (5 Consecutive Years)
Synechron Technologies
Consistent excellence in UX design and product delivery.