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Yashodhan Deshmukh
Yashodhan Deshmukh

I design products and build teams.

For more than 15 years, I’ve worked across fintech, AI, legal tech, and enterprise software. I’ve built design teams from 0 to 8 and shaped products from early strategy through delivery.

The work here includes turning a 65-day onboarding process into a 20-minute self-serve flow, taking a regulated call center remote, and building Order.law from an early idea to paying customers.

I’m currently building Order.law and looking for a design leadership role where product strategy, team leadership, and craft stay connected.

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Experience

Order.lawFounder & Lead Product Designer
Zeni AILead Product Designer
Bajaj FinservLead Product Designer
GlobantSenior UX Designer
SynechronSenior Associate Designer

Education

University of PuneMaster of Arts
University of PuneBachelor of Arts
EDIT InstituteDiploma in Web Design

Recent work

Building legal research and case management Order.law · Founder work 2024—Now Rebuilding a call center during lockdown Bajaj Finserv · Enterprise UX 2020—2021
See all case studies

Side projects

Overhyped SEO · React · Vite Live Tipun Writing · Productivity · Vanilla JS Live HueThere React 19 · TypeScript · Vite Live
See all projects

Recent notes

Design Was Never the Problem. Alignment Was. How early alignment prevents product rework, clarifies decisions, and helps teams build the same product before design begins. Feb 2025 Most Design Systems Are Just Style Guides A design system is not defined by what you create. It is defined by what gets adopted. Jan 2025 One Decade, One Designation: My Journey Beyond Titles Lessons Learned from Ten Years in Design, Career Growth, and the True Value of Experience Dec 2024
See all notes
Next project →

Zeni AI · 2022—2024

From 65 days
to 20 minutes.

Rebuilding customer activation from a slow assisted process into a self-serve product experience.

Zeni AI onboarding product screens
Problem
Customers waited around 65 days before reaching a working dashboard.
Role
Lead Product Designer, leading a two-person design pod across five functions.
Outcome
Eligible customers reached dashboard access in around 20 minutes.

The reframing

The brief asked for two links. The journey showed a broken activation model.

Sales could close a customer, but onboarding still spent weeks chasing access, credentials, calls, and cleaned data. Improving the internal tool would have made the waiting slightly more efficient. I proposed two parallel tracks instead: fix the assisted flow now, while making a self-serve future concrete enough to test.

Before and after map of the Zeni activation journey

The move

Use artifacts to lower the cost of believing in a bigger change.

The assisted map gave the onboarding team an immediate answer. The self-serve map gave leadership a future they could react to. Because both could ship in pieces, nobody had to approve an abstract transformation all at once.

Zeni onboarding account setup screens Internal review tooling for the Zeni onboarding flow

What changed

A new self-serve channel—and a team focused on the cases that actually needed people.

Plaid, QuickBooks OAuth, and inline company setup removed repeated information gathering. The system routed straightforward customers through self-serve and kept human attention for genuine edge cases.

Read the full case study →