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Hi, I'm Yashodhan Deshmukh.

A Product Design Leader with 14+ years of experience driving product design across fintech, legal tech, and complex data platforms.

My work focuses on bringing clarity to systems that are inherently complex, enabling users to make better decisions while aligning product, business, and engineering goals. I've led design initiatives across multiple products, shaping strategy, improving user experience, and delivering scalable solutions.

I'm currently building Order, a legal tech platform aimed at making legal information easier to understand and more accessible.

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Designer at work Yashodhan Deshmukh

Experience.

  1. Oct 2024 – Present

    Founder & Lead Product Designer

    Order.law

    • Founded and led product design for an AI-powered legal research platform owning product vision, UX strategy, design system, and front-end development end-to-end in a two-person founding team.
    • Drove organic growth through SEO-led product strategy, generating 1.13M search impressions, 24.6K clicks, and 28K users; converted 3 law firms into 25+ paid subscribers.
  2. Jun 2022 – Aug 2024

    Lead Product Designer

    Zeni AI

    • Built and led a design team of 8 from the ground up personally hiring most designers, defining team structure, and establishing design rituals, critique culture, and career growth frameworks.
    • Redesigned the client onboarding flow from a 65-day manual process to a 20-minute self-serve experience enabling same-day billing from day one and eliminating weeks of pre-revenue free work across all clients.
    • Designed a transaction reconciliation engine that saved clients 110+ hours in its first month of rollout directly translating saved time into measurable revenue recovery for the business.
    • Built the company's design system from 0 to 1; presented design vision and product strategy directly to founders and C-suite, positioning design as a core driver of business decisions.
  3. Jan 2021 – May 2022

    Lead Product Designer

    Bajaj Finserv

    • Hired and led a design team of 5+ designers; defined design processes, quality standards, and UX frameworks adopted across 5+ digital lending product lines.
    • Conducted a comprehensive UX audit of rural lending journeys identifying and resolving 200+ bugs across all edge cases resulting in a double-digit percentage increase in rural personal loan distribution.
    • Presented design strategy and product vision in C-suite product strategy sessions, directly influencing roadmap decisions across consumer durables, rural term loans, gold loans, and B2B/B2C platforms.
    • Championed innovation initiatives exploring AI, AR, and blockchain capabilities recognised with the Heroes Award for building product capabilities across multiple digital assets.
  4. Jan 2018 – Jan 2021

    Senior UX Designer

    Globant

    • Progressed from Senior UX Designer to owning end-to-end design delivery for large-scale enterprise projects acting as design lead and client-facing design authority for global clients.
    • Facilitated design workshops, story mapping, and stakeholder alignment sessions; developed IA, user flows, wireframes, and prototypes across complex enterprise product workstreams.
    • Awarded 'Excellence in Work' for independently delivering two large-scale enterprise projects simultaneously demonstrating leadership, ownership, and delivery under pressure.
  5. Aug 2012 – Jan 2018

    Senior Associate Designer

    Synechron Technologies

    • Grew from individual contributor to owning full product design workstreams independently leading research, IA, wireframing, prototyping, and design documentation end-to-end for financial and enterprise clients.
    • Awarded the Spot Award for five consecutive years recognising consistent excellence, initiative, and growing ownership across UX design and product delivery.

Education.

  1. 2019 – 2021

    MA in Design

    University of Pune

  2. 2013 – 2017

    BA in Fine Arts

    University of Pune

  3. 2009 – 2010

    Diploma in Web Design

    EDIT Institute

Awards.

  1. Excellence in Work

    Globant

    Delivered two large-scale enterprise projects within the same month.

  2. Heroes Award

    Bajaj Finserv

    Recognised for product capability building and innovation leadership across digital assets.

  3. Spot Award (5 Consecutive Years)

    Synechron Technologies

    Consistent excellence in UX design and product delivery.