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Portrait of Yashodhan Deshmukh

Yashodhan Deshmukh

Design Engineer

I care deeply about product strategy, team leadership, and the craft required to turn complex systems into clear, useful experiences.

Over 15 years across fintech, AI, legal tech, and enterprise software, I’ve built teams from 0 to 8, turned 65-day onboarding into a 20-minute flow, taken a regulated call center remote, and built Order.law from an idea to paying customers.

work.

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Selected case studies

  1. Rebuilding a Call Center During Lockdown

    Leading the redesign of a regulated remote call-center system that helped thousands of agents keep working during lockdown.

    2020 – 2021
  2. From 65 Days to 20 Minutes

    Rebuilding Zeni AI's customer activation from a slow assisted process into a self-serve product experience for qualifying customers.

    2022 – 2024
  3. Order.law

    Founding and designing an AI legal research and case-management product for Indian law firms, from strategy and UX to distribution and monetization.

    2024-Present
  4. Month-end Insights Email

    Automating a high-pressure monthly FinOps workflow by turning a 10–40 hour email preparation process into a 30-second assisted workflow.

    2022 – 2024

projects.

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Independent products

  1. Overhyped

    A free website audit tool that turns 33 SEO checks into a prioritized, plain-English plan for improving search visibility.

    Live
  2. Tipun

    A minimal, distraction-free writing app built for people who just want to write. No toolbars. No notifications. No noise.

    Live
  3. HueThere

    A browser-based color sorting game for rebuilding shade ramps, with progressive difficulty, fluid animations, and instant feedback.

    Live
  4. SochMate

    A chess improvement tool that analyses Chess.com, Lichess, or PGN games move by move using the Stockfish engine.

    In progress

experience.

Full resume
  1. Order.law

    Founder & Lead Product Designer

    Now

  2. Zeni AI

    Lead Product Designer

  3. Bajaj Finserv

    Lead Product Designer

  4. Globant

    Senior UX Designer

  5. Synechron

    Senior Associate Designer

education.

  • University of Pune

    Master of Arts

  • University of Pune

    Bachelor of Arts

  • EDIT Institute

    Diploma in Web Design

notes.

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  1. Design Was Never the Problem. Alignment Was.

    How early alignment prevents product rework, clarifies decisions, and helps teams build the same product before design begins.

  2. Most Design Systems Are Just Style Guides

    A design system is not defined by what you create. It is defined by what gets adopted.

  3. One Decade, One Designation: My Journey Beyond Titles

    Lessons Learned from Ten Years in Design, Career Growth, and the True Value of Experience

socials.