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Portrait of Yashodhan Deshmukh

Yashodhan Deshmukh

Design Engineer

I’m a product designer turned design engineer, currently building Overhyped and Order.law.

For more than 15 years, I’ve used design, code, systems, and storytelling to solve complex product problems, primarily in banking and financial services, and more recently across AI, legal tech, and marketing. Read my story.

work.

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Selected case studies

  1. Rebuilding a Call Center During Lockdown

    Leading the redesign of a regulated remote call-center system that helped thousands of agents keep working during lockdown.

    2020 – 2021
  2. From 65 Days to 20 Minutes

    Rebuilding Zeni AI's customer activation from a slow assisted process into a self-serve product experience for qualifying customers.

    2022 – 2024
  3. Order.law

    Founding and designing an AI legal research and case-management product for Indian law firms, from strategy and UX to distribution and monetization.

    2024-Present
  4. Month-end Insights Email

    Automating a high-pressure monthly FinOps workflow by turning a 10–40 hour email preparation process into a 30-second assisted workflow.

    2022 – 2024

projects.

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Independent products

  1. Overhyped

    A live website checkup that turns search, AI agent-readiness, and available mobile Lighthouse evidence into a prioritized, plain-English action plan.

    Live
  2. Tipun

    A minimal, distraction-free writing app built for people who just want to write. No toolbars. No notifications. No noise.

    Live
  3. HueThere

    A browser-based color sorting game for rebuilding shade ramps, with progressive difficulty, fluid animations, and instant feedback.

    Live
  4. SochMate

    A chess improvement tool that analyses Chess.com, Lichess, or PGN games move by move using the Stockfish engine.

    In progress

notes.

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  1. Design Was Never the Problem. Alignment Was.

    How early alignment prevents product rework, clarifies decisions, and helps teams build the same product before design begins.

  2. Most Design Systems Are Just Style Guides

    A design system is not defined by what you create. It is defined by what gets adopted.

  3. One Decade, One Designation: My Journey Beyond Titles

    Lessons Learned from Ten Years in Design, Career Growth, and the True Value of Experience

socials.