Yashodhan Deshmukh.

Leadership highlights.

• Built and led design teams from 0 to 8 designers across SaaS and fintech organizations.
• Reduced Zeni AI customer activation from a 65-day assisted process to around 20 minutes for eligible self-serve customers.
• Founded and built Order.law across product, design, front-end, and SEO-led distribution, reaching 1.13M impressions and 28K users.
• Led product direction for regulated fintech workflows involving legal, operations, engineering, training, and executive stakeholders.

Core competencies.

• Design leadership
• Product strategy
• Team hiring and mentoring
• Design systems
• Complex workflow UX
• Stakeholder alignment
• Executive communication
• B2B SaaS
• Fintech
• AI products
• Legal tech
• Front-end collaboration

Experience.

1. Oct 2024 - Present

   Founder & Lead Product Designer

   Order.law

   • Founded and led product design for an AI-powered legal research platform, owning product vision, UX strategy, design system, and front-end implementation in a two-person founding team.
   • Built SEO-led product distribution around real legal queries, generating 1.13M search impressions, 24.6K clicks, and 28K users.
   • Converted 3 law firms into 25+ paid subscribers while continuing to evolve trust, source visibility, and legal workflow support.
2. Jun 2022 - Aug 2024

   Lead Product Designer

   Zeni AI

   • Built and led an 8-person design team from the ground up, personally hiring most designers and establishing critique, rituals, ownership boundaries, and quality standards.
   • Redesigned client onboarding from a 65-day manual process to a 20-minute self-serve activation flow for qualifying customers, enabling faster access to value and earlier billing.
   • Designed a transaction reconciliation engine that saved clients 110+ hours in its first month of rollout and connected operational efficiency to measurable business value.
   • Built the company design system from 0 to 1 and presented design vision and product strategy directly to founders and C-suite stakeholders.
3. Jan 2021 - May 2022

   Lead Product Designer

   Bajaj Finserv

   • Hired and led 5+ designers, defining UX processes, design quality standards, and frameworks adopted across 5+ digital lending product lines.
   • Conducted a comprehensive UX audit of rural lending journeys, identifying and resolving 200+ bugs across edge cases and contributing to a double-digit percentage increase in rural personal loan distribution.
   • Led product and design direction for regulated operational workflows, including a remote call-center model that aligned legal, operations, engineering, training, and executive stakeholders.
   • Presented product strategy in C-suite sessions across consumer durables, rural term loans, gold loans, and B2B/B2C lending platforms.
4. Jan 2018 - May 2021

   Senior UX Designer

   Globant

   • Owned end-to-end design delivery for large-scale enterprise projects and acted as design lead and client-facing design authority for global clients.
   • Facilitated workshops, story mapping, stakeholder alignment sessions, IA, user flows, wireframes, and prototypes across complex enterprise workstreams.
   • Awarded Excellence in Work for independently delivering two large-scale enterprise projects simultaneously.
5. Aug 2012 - Oct 2017

   Senior Associate Designer

   Synechron Technologies

   • Grew from individual contributor to owning product design workstreams across research, IA, wireframing, prototyping, and design documentation for financial and enterprise clients.
   • Received the Spot Award for five consecutive years for consistent excellence, initiative, and ownership across UX design and delivery.

Earlier experience.

1. Jun 2011 - Jul 2012

   Web Designer & Faculty

   EDIT Institute

2. May 2010 - Jun 2011

   Web Designer

   Elves Technology, Anant Solutions